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Every time you add a new IP address to your account, it starts off without a reputation with the Internet Service Providers and is known as a cold IP. To build your reputation, you need to warm up your IP through the practice of increasing your email sending volume and following a per-planned schedule.
Your IP may also be considered cold if you have not sent from it for more than 30 days, so you will need to go through the warm-up process again, even if you have done it before.
As an email sender we understand how important it is to get your promotional or transactional emails delivered directly to inbox, so that it catches eye of subscriber or potential customer and generate maximum ROI. But we all know to get inbox delivery, industry have some very important rules one of them is IP Warmup in simple words we can say making “trust” with mailbox providers like Gmail, Yahoo, Outlook, Aol, etc.